How is your business doing? Is it growing, stagnating or losing
ground? If your business is not growing, it could be the result
of a poor business idea or plan, a lack of advertising, or the
mismanagement of your business’ resources.

Let’s face it. Running a successful business enterprise is not
the easiest thing to accomplish.

Your struggles could be the result of factors beyond your own
control or factors within your control --- your own actions and
decisions.

FACTORS OUTSIDE YOUR OWN CURRENT CONTROL

If your business is stagnating or dying, there are several
factors that could be the cause of your current financial
discomfort:

· Your local economy could be suffering stagnation or
negative growth.
· Your competition might be fiercely competing for your
customer base.
· The building, into which you have signed a lease, might
be seen by local residents as the home of businesses that fail,
so they will not support you until you have proven your long
term viability.
· You could be in a terrible location and trapped by your
lease.

FACTORS WITHIN YOUR OWN CONTROL

On the other side of the coin, there are several more factors
that could be causing you pain that are well within your control:

· You are not spending enough time planning for the
future of your business.
· You are not spending enough time or resources on
developing and distributing good advertising.
· You do not have enough staff available to fill incoming
orders or to serve interested customers.
· You are simply mismanaging your financial or human
resources.

THE MOST ABUSED HUMAN RESOURCE IN MOST BUSINESSES

By watching the activities of many small business owners, one
has to ask themselves if the business owners are masochistic?

MASOCHISTIC - adj :
2. The deriving of pleasure, or the tendency to derive pleasure,
from being humiliated or mistreated, either by another or by
oneself.
3. A willingness or tendency to subject oneself to unpleasant or
trying experiences.

How is it that I can even venture to suggest this definition
fits the behavior of many small business owners?

Simple. Small business owners often submit themselves and their
families to the demands of their business. Sometimes to the
detriment of those involved in their lives.

Of course, one could argue that the small business owner is
sacrificing his or herself for the long-term benefit of their
families and themselves.

Well, one could argue that. And in some cases, the argument
would be true. In other cases, the argument would not even
remotely be true.

THE DANGER IN FAILING TO UNDERSTAND THE VALUE OF YOUR OWN TIME

The deadliest consequence in any business is the owner’s failure
to understand the value of his or her own time. Even a thriving
business can die under the weight of an owner who does not place
the proper value on his or her own time.

Some owners work long hours for little return because they do
not understand their own value. Some of these owners will
eventually quit their business for a job that could provide a
higher living wage. Others, while thriving, may keep themselves
doing tasks that can be and should be done by others. Sometimes,
the business owner wants to believe that he or she alone can do
the task, or they want to do the things they most enjoy.

In the end, these folks fail because the important tasks that
should have been done for the purpose of growing the business or
meeting the demands of the business have gone undone. The
business collapses because they did not take care of the most
important facets of their business.

PLANNING, GOAL SETTING AND MEASURING COULD CHANGE YOUR FUTURE

PLANNING will permit you to see where you want to go and how you
hope to get there.

GOAL SETTING permits you to make certain specific determinations
about your business. One such goal that should be set early and
regularly is the level of income that you want to derive from
your business.

MEASURING lets you see the true state of your business at any
one point in time. Measuring at regular intervals lets you see a
moving slide show that will deliver an honest picture of the
continuing state of your business.

Additional measuring will permit you to see how much your time
could be worth and how much you are really paying yourself. Your
measurements should also permit you to put a cost on the
specific tasks and functions that are required in the operation
of your business.

MAKING THE RIGHT DECISIONS

If the amount that you want to be paid and could be paid is
higher than the cost of doing the task that you are doing, then
you should wisely consider having someone in your employment
handle the task.

Properly managing tasks and delegating the work at hand can make
or break your business. Make the correct decisions and you will
be treating yourself better than the average small
businessperson.

I wish you and your business the very best.

To Your Success!

Stone Evans, The Home Biz Guy

Feature Article: Make the Leap to Home Based Business Success
Copyright &copy Stone Evans, The Home Biz Guy



Before you can have a successful home based business, you must first possess 3 "intangibles." These are things that must come from WITHIN you.

===> Intangible 1 <===

First, you must have a strong WHY.

Why MUST you have a successful home business? What is driving you? What is it that you CAN'T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn't stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box (laptop computer) that I could carry with me anywhere in the world and not be tied to anyone's time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children's lives and the incredible freedom that succeeding in a home based business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don't believe that it's POSSIBLE for you to have a successful home based business or make your living from home, you won't. It's that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money working from home. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money working from home. Just get online and do some research and you'll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you'll find the same documented evidence of this fact. Truth is, it's getting easier and easier to make money with your own home based business.

I've always said that "affiliate marketing" (a simple way to make money from home) is the job of the future. In the "old" days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. In fact, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the "job" of the future that's already here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim... This is the operating philosophy you MUST adopt to succeed with a home based business.

That's backwards for most people who like to aim before they fire. The fact is that home based business success is a moving target... The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can't learn from the outside... You have to be IN THE RING to truly understand it.

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. It's like having children... You're never really ready, but when it happens you adapt and grow. This is what I call "Making the Leap."

The good news is that the cost of failure with having your own home based business is very small. In the "brick and mortar" world you need to evaluate things very carefully before you decide to open up a business. It's almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100.

You simply need to get IN THE GAME... Each moment that you stay "out there," you're wasting valuable time that you could be learning and skills necessary to build a successful home based business. In fact, if you're not in the game yet, you're ALREADY behind the times. Make the leap to creating a successful home based business today!

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