It is easy for me to tell you that you need to track the success
of your online advertising. It is also easy for me to tell you
that you must do so in order to know which of your advertising
is helping you to make a profit, to break even, or to break the
bank. Far too many advertisers get caught in the online money
pits in an effort to develop their online business.

DON’T BE AFRAID

I also know that when I say these things, some people get
spooked. People get spooked because although they might run an
online business, they may not understand the technology that
keeps their business running.

Let’s face it.

More people are learning how to design and develop their own
webpages. In fact, software has been created to help them do so
rather easily.

But when it comes down to the more complex technologies such as
web logs, database technology, and web programming, most people
just freeze up and fail to make an informed decision.

Some will turn to a programmer with hopes that a programmer
could save their online business, and many will get burned by
their personal programmers. When a programmer burns a webmaster,
the cost can be very high. And at the end of the day, the
programmer may leave the webmaster with a broken web site.

The only real choices left to most webmasters is to learn how to
install pre-made scripts on their own, or to keep their websites
technologically simple. *Technologically simple* often fails to
help the webmaster find the success that he or she so fervently
desires.

UNDERSTANDING THE NATURE OF PRE-MADE SCRIPTS

Web software is often very simple in its installation, so the
webmaster really should not fear it.

All one needs to install their own pre-made web scripts
(software) is an online web site file manager or optional FTP
software. They will also need the ability to change the
*permissions* on the files on their web server.

When downloading scripts for installation on your server, the
file may come in .zip, .tar, or .gz format. Each of these are
variations on the compressed / zipped file format. There are
many utilities available for unzipping files. One such utility
is WinZip which can be found at: http://www.winzip.com

Most scripts, once downloaded and unzipped, may appear in text
format with extensions such as .php, .cgi, .pl or .cfg.

Most of these files can be read as plain text in an application
like NotePad. Occasionally, the file will be in a binary format
which cannot be read with a text editor.

The files which can be read in a text editor are often written
in the Perl or PHP programming languages.

While most of the scripting will seem like Chinese to you, you
will be able to pick out certain sections that can be read and
understood easily.

If the application also contains a .cfg file, this is your
configuration file that can usually be changed to reflect your
own personal needs or desires for the operation of the software.

NEXT STEP, UPLOAD THE FILES TO YOUR SERVER

Most of these web applications will have a readme.txt file
included with it. If it does, please read it. If it does not,
don’t worry, this section is for you.

You must upload the files to your server as plain text. If you
are using FTP to upload the files, then you must tell your
software to upload the files in ASCII format. If you are using
your web file manager, then the files will automatically upload
correctly.

Once the file is on your server, then you must change the file
permissions.

Files with the extensions .php, .cgi, or .pl are executable
files and there permissions must be set to 755. Files with the
extensions .cfg, .txt, or .html must have their permissions set
to 644. Files and folders that will be written to must have
their permissions set to 777. Files with no extensions can be
classified as any of the above, so check the readme.txt file.

755 defines an executable file. 644 defines a read-only file.
And 777 defines a writable file.

Once the files are on your server and the permissions are set
correctly, the application you have placed on your server should
work for you just fine.

LOCATING PRE-MADE SITE TRACKING SCRIPTS

Probably one of the best resources for locating pre-made scripts
is: http://cgi-resources.com

If after reading this article you still fear the task of
installing a pre-made script on your server, then you might
seriously consider remotely hosted site tracking software. If
you opt for this route, be sure to buy the pro version of the
software offered. If you don’t choose the paid version, you
might find your own competitors having access to your site
tracking data! That should not be an acceptable option to you.

THE PURPOSE OF SITE TRACKING

With site tracking software running on your server, you can
review how many people came to your website and what URL’s they
might have used to find your website. You can also see where
your visitors have come from, when they came, how long they were
on your site, at what page they entered and left your site, and
much more.

This is the kind of information that will help you to determine
with some certainty how effective your advertising is and how
profitable your advertising can be.

Operating without tracking data is tantamount to operating a
business with the intent purpose of failing.

I truly want you to succeed with your online business. I know
deep down in my heart that the more people who find success
online, the greater my own chances for remaining profitable over
the long haul. *A rising tide floats all ships.*

To Your Success!

Stone Evans, The Home Biz Guy

Feature Article: Make the Leap to Home Based Business Success
Copyright &copy Stone Evans, The Home Biz Guy



Before you can have a successful home based business, you must first possess 3 "intangibles." These are things that must come from WITHIN you.

===> Intangible 1 <===

First, you must have a strong WHY.

Why MUST you have a successful home business? What is driving you? What is it that you CAN'T have in your life anymore and/or what is it that you absolutely MUST HAVE now?

For me, I couldn't stand working 12+ hours a day anymore and missing the experience of my children growing up. I also absolutely HAD TO HAVE the freedom of being able to control my life and finances through a little box (laptop computer) that I could carry with me anywhere in the world and not be tied to anyone's time pressures or demands but my own. That was my carrot and my stick. I felt a great pain deep in my gut of missing out on my children's lives and the incredible freedom that succeeding in a home based business would provide for me. I found my why. You MUST find yours.

===> Intangible 2 <===

You must BELIEVE that it is possible.

If you don't believe that it's POSSIBLE for you to have a successful home based business or make your living from home, you won't. It's that simple.

For me, figuring out that it was possible was just a matter of realizing that many other people were ALREADY making great money working from home. If they could do it, I could too. It would just be a matter of figuring out what those people were doing and then adapting it to my situation.

There is no shortage of undeniable PROOF that people (millions of them) are making money working from home. Just get online and do some research and you'll find countless testimonials and stories of REAL PEOPLE making real money on the Internet. Or head to your local bookstore and you'll find the same documented evidence of this fact. Truth is, it's getting easier and easier to make money with your own home based business.

I've always said that "affiliate marketing" (a simple way to make money from home) is the job of the future. In the "old" days, you had to go to a potential employer, apply for the position and hope for the best. Now you can simply go to any company you want, fill out their affiliate application and start work immediately. Affiliates are the new working class. In fact, making money with affiliate programs or making your living on the Internet is WAY MORE than possible. It is pretty much (or will be soon enough) unavoidable now. Affiliate marketing is the "job" of the future that's already here TODAY.

===> Intangible 3 <===

You must be willing to MAKE THE LEAP.

Ready, FIRE, then aim... This is the operating philosophy you MUST adopt to succeed with a home based business.

That's backwards for most people who like to aim before they fire. The fact is that home based business success is a moving target... The only thing constant about it is change. You need to stop analyzing the game and simply jump into it. You can't learn from the outside... You have to be IN THE RING to truly understand it.

The lesson here is that you will never really be READY to start a home based business. You simply have to start one. It's like having children... You're never really ready, but when it happens you adapt and grow. This is what I call "Making the Leap."

The good news is that the cost of failure with having your own home based business is very small. In the "brick and mortar" world you need to evaluate things very carefully before you decide to open up a business. It's almost always necessary to invest thousands of dollars to get an offline business off the ground. However, on the Internet you can often start a successful business for less than $100.

You simply need to get IN THE GAME... Each moment that you stay "out there," you're wasting valuable time that you could be learning and skills necessary to build a successful home based business. In fact, if you're not in the game yet, you're ALREADY behind the times. Make the leap to creating a successful home based business today!

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